Active Display wins award for beer brilliance

Active Display Group has collected a global retail award for producing a beach-style beer hut for Corona.

The Melbourne-based group also picked up an award for a pool products display it created for Davey Pumps.

Australian companies won 12 of the 20 gongs at the Global Marketing at Retail Awards run by Point of Purchase Advertising International. The local winners received their awards at a function at the Hilton in Sydney last night.

[Photos: Who was there?]

The Corona display, which was created for pubs and clubs, featured a thatched roof and a timber base that was screenprinted with the client's logo, said Active Display marketing manager Zita Watkin.

The Davey Pumps job included injection moulding, digitally printed decals, some steelwork and an umbrella that was constructed from printed cardboard, she said.

"It shows our diversity in terms of what we print and make. Printing on to timber – I'm not sure how many people do that," she told ProPrint.

Watkin said the two winning jobs had helped Active Display's clients create a point of difference.

"Whatever our clients come to us for in terms of retail point-of-sale solutions, we can do it. The awards also show the investment the customers are putting into the point-of-sale pieces pays off from a sales perspective. It's all about success at retail for them."

Watkin said the 380-staff group valued award-winning jobs because they provided a valuable talking point with clients.

"All our customers love case studies – they're the most valuable tool we've got from a marketing perspective, because they're very real," she said.

The other Australian winners were icandy Creative, POP Impact, Sumo Visual Group, Retail Logic, Advantage Line, POP This POP That and The Efficiency Group.

[Facebook: Check out the Corona beer hut!]

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