AFI Branding has launched a new Australian Made certified product range for brand and product displays.

ARCHIFrame is an aluminium extrusion system that features a range of bespoke finishes from copper and timber through to industrial black and polished concrete.

It also features silicone edged fabric skins to display brand graphics and imagery through single, double sided or illuminated panels.

It utilises AFI Branding’s ReFrame system which was first launched to market in 2008.

This 2021 bespoke range offering powder coated finishes to achieve different aesthetics depending on the display brief.

AFI Branding managing director, Glenn Watson, said it is exciting to launch a new product that is not a COVID pivot.

“It’s important that our industry keeps moving forward despite the challenges of 2020. Brand displays need to work harder than ever to get cut through and we need to be innovating to support that,” Watson said.

ARCHIFrame flips traditional fabric display systems on their head by bringing the frame to the forefront and making it a design feature.

“With a 50mm deep, 25mm wide visible, bespoke frame, ARCHIFrame enhances traditional signage displays. Just like ReFrame, ARCHIFrame can be made to any size, opening up a host of display opportunities.
ARCHIFrame comes in seven finishes including earthy ochre, spotted gum and Tasmanian oak and holds the Australian Made certification,” AFI Branding said.

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