Allkotes launches 3D Optix

Allkotes is now offering 3D Optix, a patented lens technology for offset printing, which the company says is the first of its kind to be offered on the Australian market.

Allkotes says the new technology enables printers to combine shapes or patterns into the background of a design to create 3D illusions on offset printed sheets, along with having the ability to shift colour or flip from colour to colour in selected areas.

Darren Delaney, business development director at Allkotes says, “It is the latest product on our market place. A client can print on an offset printed sheet, there is a process after that and a 3D optix film is placed over it. It can be used for promotional material, we have done jobs for companies such as 3M.

“It has a lot of different applications, whether it is used for direct mailing or promotional work.

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“This is our official launch, we have had a lot of interest come in now. We have already completed a dozen jobs with 3D Optix before.

“It is a simple process. For offset printing with a lot of customers with a lot of customers, 3D has needed plastic but to take that away can only be beneficial and open up the possibilities for what offset can do.

“Digital printing does not have the resolution required for this, digital substrates have come a long way but the dot in offset printing is necessary. In digital there are so many different devices, each is a little bit different in their processes, the technology has to adapt to all of them. The technology is targeted at offset partners but our friends in digital will be able to access it through them.”

“The next product coming to the marketplace is HammerKote, which is a textured kind of finish. Currently we have BubbleKote. HammerKote will give a different kind of finish both visually and in the tactile sense. It is in the way in which it is coated.”

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The company also recently a project with producer Taylors Wines, where they used their thermal printing technology, ThermoKote to create temperature sensors for wines.

Delaney says, “It was just before Christmas, when people are buying and giving wine as a present. The key to good wine we wanted to emphasise was that it needs to be at an optimal temperature. We were able to have a colour for the sensor combined with a temperature, that would change as the temperature changed. People could chill or set their wine based on the company and the technology helps them to enjoy the wine. Taylors was also happy with the end product.

“Thermokotes has seen more demand as there has been more understanding of its different applications, it can be used for hot or cold, mugs being heated or things going in the fridge, inside or outside. The power is with how creative a client can be, when they can come up with different ways to use it. 

“We also now have the Allkotes app, which is available on the App Store and Google Play for free. I find it very handy taking it to meetings with clients. I can pull out a visual and it gives the client a sense of what has been relayed. They can understand what I am explaining and get a sense of how their artwork will be used, they can look  at that and say yes, I would like that on my brochure or promotional material or whatever it is. It engages the client too and reassures them in our work.”

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