Australia’s Next Top Model mix-up drives Webstar to print split covers run

It follows Tuesday night’s on-air mix-up when host Sarah Murdoch announced the wrong winner during the live TV final on Fox8.

Part of the winner’s package was a cover feature in Harper’s Bazaar plus a six-page editorial photo shoot.

ACP had designed two covers, with the plan to go into production with only the winner’s cover before the plan was derailed by the on-air blunder, which has received media coverage around the world.

The November print run will now be split 50/50 between winner Amanda Ware and finalist Kelsey Martinovich.

“From the moment Amanda was announced, we were bombarded on our website with requests – more like demands actually – that we print Kelsey too. We’ve listened and we are doing just that,” said Harper’s Bazaar editor Edwina McCann.

“We had agreed that we would allow the public to choose our November cover and now they really can. We’re printing both covers so our readers can buy their favourite, or both,” she added.

Harper’s Bazaar text pages are printed by PMP, but covers are usually sent out to Webstar or Geon.

Webstar general manager Warwick Hay confirmed that the company’s Bluestar division would be printing the covers today.

He confirmed that Harpers was doing “a random two-cover” of the November issue, but said the change hadn’t impacted production.

“They do two different covers quite a bit. It’s not anything unique – even if the story behind it is unique,” said Hay.

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