The Melbourne sign and display specialist moved in late June from its 200sqm premises in Carrum Downs to a 550sqm factory in the same suburb.
Owner Stacey Currie said taking on a much larger lease felt like a big leap – but it was one the firm had already experienced when it moved out of the tiny Carrum Downs office in which it started trading in 2005.
"What that taught me is if you make space, you grow. What we've done here is make the space to grow and I can definitely visualise we'll need a bigger place in three to five years," she told ProPrint.
Currie said the relocation had been forced by Brand Print's rapid expansion. "I believe it's the hard-arsed work I've put in. In the beginning, the first few years of the business, the whole time I was on the phone making sales. I didn't have holidays, I didn't take time off, I worked really hard, and we still do."
[Video: Currie talks to Kerrie-Anne Kennerley]
She said the firm grew by 5% in the 2012-13 – a figure that surprised and disappointed her.
"It's tough right now. It's harder to get the sales, but we're pushing even harder. Instead of sitting there saying it's quiet and that's the economy, we've said let's step it up a notch, and we're out there on the road all the time," she said.
"It's shockingly competitive to the point that we've knocked back so many jobs because you're not going to make money on them."
Currie said the sales push was being led by Brand Print's new capacity to produce 3D point-of-sales pieces on re-board.
The re-board jobs are designed and printed in-house and then finished on an Esko Kongsberg XN 24 cutting table, which was installed last November.
"We've been able to win bigger and better jobs because of the cutter. It's opened up so many doors. We're able to get bigger corporate clients we really wanted, because we can offer a difference [with the 3D pieces]."
Currie told ProPrint that Brand Print's next machinery investment would be in 2014, but that the eight-staff firm would add two new employees in admin and sales later this year.
Currie may also become a regular feature on the Nine Network. She filmed three segments for Mornings, which draw on her experience as a teenage mother. Two of the segments have been televised, but a date has not yet been finalised for the third. Currie added that her guest reporter role may be turned in to a permanent position.
[Related: More Victorian news]
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