Tickets to the 26th Australasian Catalogue Awards are now available, as the organisers select winners from a record number of entries.

With 726 entries, the Australian Catalogue Association (ACA) says the catalogue industry’s night of nights is going to be a stand-out.

The event has been moved from its previous location from Crown Melbourne, now taking place at the Melbourne Convention and Exhibition Centre, in its Melbourne Room.

Kellie Northwood, CEO, ACA says, “The Awards are a wonderful time for the association and the broader industry, a night when we all come together as one industry – retailers, agencies and suppliers to celebrate how effective the channel is and how hard we work together to achieve these results.”

The ACA says judges evaluated the awards based on the effectiveness of the printed piece including the ability to communicate and engage with the target audience, customer demographic and to achieve the campaign objective.

“The awards continue to expand, this year adding a new direct mail category and including the loyalty program catalogues and addressed mail catalogue retailers.

“Despite being a new category it was well-received with close to 50 entries in its first year. The category sitting at the most competitive, is Chain Department Stores and Specialty Retailers, who for the second year in a row have received the most entries of all the award categories,” says the ACA.

Northwood says, “Retailers, agencies and the industry have been bubbling with excitement since the Finalist lists were released and we look forward to our big night.”

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