The Redefinition of the Digital Printer report, conducted by ProPrint columnist Professor Frank Romano and the Rochester Institute of Technology, claimed that digital printers were best placed to survive in the current economic climate.

Initial findings from Canon’s third Insight report, which will be published in full at Ipex 2010 in May, claimed that because marketing budgets were cut and runs became shorter in 2008/09, digital printers were able to capitalise on the changes more than offset print businesses.

According to the study, which surveyed 840 printers, offset output dropped more than 18%, while revenues from digital print increased 27.7%.

In the wide-format sector, 86% of companies cited production as a route for survival during the downturn, and a growing number of printers moved into the sector to open up new sales channels.

In addition, the survey found that more than half of companies claimed their sales and profits rose in 2009 compared to the year before.

Read the original article at www.printweek.com.

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