Dinkums buys 650th Versant

Melbourne printers Dinkums Print & Design purchases the 650th Versant press sold in Australia, allowing Fuji Xerox to hit a milestone on day one of PacPrint.

John Wilson, owner of Dinkums Print & Design, and Melbourne City Print, both based in Melbourne, says, “We added the Versant 180 to the range, and we still have the V80 running. Our volume has increased, so the 180 is going to give us that extra production capacity we need, with extra inline functions. We have had a really good run with the V80 over the past 18 months, and we found the colour quality and performance was good, and consistent.

“With the booklet making capacity of the 180, we can do saddle stitched books cut top and bottom, long edge, with a nice square edge binding, coming out of the machine completed. Previously we were manually cutting them on the guillotine, which took much more time for a lower quality result.

Wilson still considers himself fresh to the print industry, having purchased Dinkums three years ago, after a career in corporate roles.

He says, “I bought Dinkums three years ago, after 30 years working for large global corporate companies. I got to the point where I felt I needed to change, and I had wanted to run my own business for a while. I do not have a history in printing, my experience is more about sales and marketing, so the principles are applicable. When I saw Dinkums advertised, it appealed to me as an independent, established business having been started in 1991.”

Wilson says, “It has been enlightening, particularly in the first year. From being in a global company with massive resources, peers to bounce ideas off, to print, where it can be a one-man operation. Eventually you get your head around that, and treat it like a project or hobby, and experiment to see how you can grow.” 

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