New Direct Mail & Marketing general manager Scott Allen says big changes are coming to the company as it looks to grow into a full-service marketing company.
Allen says DMM is in the early stages of discussions to acquire two other businesses, and that his top priority is growing the company’s revenue from the right opportunities.
“We are not just going to buy anyone though, there has to be a good client and culture fit for use to be interested,” he says.
Allen also wants to position the company as a one-stop-shop for direct marketing needs, instead of clients just seeing it as a mailhouse or a printer.
He says the focus will be on expanding the services DMM provides to clients, including data collection and management, automated marketing, email and mobile in addition to print and direct mail.
“We want to be seen as a benchmark for quality direct marketing and as a full-service communications provider that can manage clients’ entire campaigns,” he says.
“We will work with them to design the best solution using the right mix of mediums.”
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Allen says he brings skills and training from his 19 years at Fuji Xerox that will transform how DMM markets itself and sells its services.
A big focus will be pushing clients onto DMM’s workflow software that can streamline entire campaigns from start to finish and make operations easier for both parties.
“Our innovative systems which have been recognised globally enable us to bring value and process automation to our customers. We will continue to invest in people and processes to ensure we bring innovation to our customers,” he says.
Another big project Allen is leading is moving the company’s headquarters to a new, custom-built site near to its current site in Dandenong South, VIC, due to be completed by August 2016.
He says a site has not yet been chosen but discussions are ongoing and the project will be getting started soon, given the timeline.
Allen says he is looking forward to making a real difference at DMM, as he can now implement strategies and drive change outside a big corporate environment like at Fuji Xerox.
“I saw a market crying out for nimbleness and it is much easier to do that in a smaller company focused on bespoke solutions where you do not have to go through a long approvals process,” he says.
Managing director Fred Humphery says Allen’s wealth of experience and industry knowledge has already made him an important addition to the company.
“We view his appointment as a sign of our on-going commitment to being industry leaders and look forward to the company growing and evolving,” he says.
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