“E-paper has some barriers to overcome before gaining credibility with the mainstream market,” said Gartner senior research director SJ Chae. “However it is generating a great deal of interest and we expect adoption to increase steadily over the next few years as the technology improves.”

In its Emerging Technology Analysis: Electronic Paper report, Gartner said that within five years the technology would be used for timetables, business documentation, newspapers, magazines and books. Its use was also highlighted in retail for in-store applications, including point-of-purchase advertising and menus.

The report said that in the near term e-paper and print will co-exist, although in the long run it will replace print in some sectors. The research firm believes that e-paper will have a positive impact on books and magazines as another way to reach customers. However, single-use advertising was described as a market in which e-paper wouldn’t become economic.

Low power consumption, legibility, similarity to paper and environmental advantages were highlighted as driving the adoption of e-paper. However, the lack of content for e-readers, lack of support for colour, the difficulty displaying moving images and the falling cost and increasing quality of rival display technologies such as OLED and LCD displays and the high cost of e-readers were barriers that need to be overcome for the technology to succeed.

The report concluded that: “Growing interest in environmental issues and the young generation’s digital familiarity will accelerate the e-paper market expansion, also allowing the technology to penetrate existing paper-based industries. Additional functions such as displaying moving pictures and real-time downloading information will also change the paper-based business environment”.

Read the original article at www.printweek.com.

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