The agreement will also see iMedia distributing inks, parts, consumables, accessories and upgrades associated with the technology. The company already deals EFI’s Rastek range.

Chris Lewis Williams, Paperlinx’s group manager for iMedia, is confident the agreement will be beneficial.

“We have successfully sold EFI’s Rastek range of flatbed devices for some time, and we are confident that the natural synergy between large commercial print and screen print companies serviced by iMedia and the push by these companies to expand into new markets such as wide- and grand-format graphics production will prove a success.”

It follows a strategy revealed at Paperlinx’s AGM in late 2010 to “accelerate diversification” into markets such as sign and display, graphics consumables, and industrial packaging.

EFI regional manager Anthony Parnemann said: “Our strong relationship with DES will continue, but the addition of iMedia will allow us to increase the number of touch points in a rapidly expanding market.”

DES managing director Ian Clare said it would only be competing with iMedia indirectly and they will be targeting a different part of the market.

“We have a very experienced sales and service team with plenty of work on their hands at the moment, so it is business as usual for us,” he said.

The Vutek range of superwide printers come in roll-to-roll and flatbed formats, with widths from 2m to 5m.

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