Entries for the 26th annual Australasian Catalogue Association (ACA) awards are now open, with a new category, direct mail, and now encompassing New Zealand.
The ACA says it is focusing on highlighting effective retailing marketing. Catalogues are one of the brightest spots in print today, with budgets remaining strong for this proven marketing channel.
Kellie Northwood, CEO, ACA says, “This year we are thrilled to include a new category for the awards – direct mail. With loyalty programs, magalogues being delivered direct to VIP customers and catalogues via subscription the direct mail category will appeal to many of our retail community.”
Last year, there was 700 entries and 750 attendees at the awards ceremony. Winners included Access Print Solutions, Acorn Press, AIW, Bambra Press, Blueprint Australia, Franklin, IPMG, Lighthouse Print Group, PMP, and Spectrum Print.
Categories for the awards include, home, fashion, cosmetics, pharmacy, recreation, leisure, B2C, retailers, sustainability, digital and the newly created direct mail.
[Related: Printers winning at catalogue awards]
Each entry is judged based on the merits of effectiveness and campaign success. Judges range from senior creatives, retail marketers and industry stakeholders, bringing together their respective expertise to determine finalists and winners.
Northwood says, “Year after year, the awards continue to be a celebration of a vibrant and growing industry. Trends emerging throughout the year are recognised by the judging team, as are campaigns that deliver strong brand and efficacy results. We always look forward to celebrating with the entire industry on the night and this year in a bigger venue will be very exciting.”
It will be held at the Melbourne Convention & Exhibition Centre on August 25.
Entries close May 31 at 5pm. Judging in Melbourne will take place from June 13-16, Auckland June 16, and in Sydney from June 20-23.
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