Esko has acquired Blue Software, a label and artwork management software company based in the USA.

The company says the acquisition deepens its product packaging investments, and will help solve bottlenecks in designing novel packaging artwork and labelling, allowing customers to launch newer products, more frequently, at lower costs.

Udo Panenka, president, Esko says, “We are relentlessly seeking to reduce time to market, cost and quality risk in the end-to-end packaging value chain. The acquisition of Blue enhances Esko’s set of tools to enable brand owners and their partners to improve all three.

“Our software and hardware solutions digitise, automate and connect the packaging development and production workflow, from 3D design concepts all the way to printed, finished packs, in-store displays and e-commerce imagery and content. We strive to improve the overall efficiency for brand owners and the packaging value chain players. With this acquisition, we enhance Esko’s position as a tech innovator in the packaging industry.”

Ali Moosani, president, Blue says, “In today’s compliance-constrained and ecommerce-driven environment where consumers ceaselessly look for something new and novel, packaging artwork and labeling continues to be a bottleneck in the new product development and commercialisation process. Blue helps users collaborate faster and more accurately so they can launch new products more frequently at lower cost. Blue and Esko coming together is truly a transformational moment for the packaging industry.”

As part of Esko, Blue joins the Danaher Product Identification platform of companies, which includes Pantone, MediaBeacon, X-Rite, AVT, Videojet, Foba, Linx and Laetus.

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