Fespa Australia aims for growth with new hire

Fespa Australia (formally SGIAA) has appointed Michelle Hunder, as part of what it calls an ambitious plan to develop membership and communications.

Hunder has two decades of experience in communications with her experience working within the university sector, the Victorian government as well as owning her own business giving her the ability to understand members better, Fespa Australia said.

Sprinter spoke to Hunder, who says, “I am looking forward to showcasing the wonderful work done in the industry by members, and excited to join Fespa Australia at this time of development, and working towards real value for members through services and support.”

The appointment is partly funded by Fespa’s ‘Profit for Purpose’ program, which channels profits from its international tradeshows into programs to develop member associations. Fespa Australia Association President Nigel Davies says the grant will enable many more initiatives to support members and to promote the industry.

“We receive a continual stream of great news from our supplier and manufacturer members along with valuable knowledge and content from our international affiliations with Fespa and SGIA. Hunder will get those resources to Australians,” Davies explains.

“Hunder’s background is excellent, and her appointment allows us to spread the word better. Associations should always be about tangible benefits for members.

“FESPA Australia wants to position itself as an organisation that upholds best practice in the industry. We want businesses purchasing printing to associate FESPA Australia membership with a great sense of confidence and surety in quality, standards and exceptional work. Our members should feel advantaged in the changing marketplace.

“We needed someone with expertise in communications and events to ‘spread the word’ and maximise the opportunities we have to bring our members and our industry together through a range of channels and events to their mutual benefit.

“With a masters degree in communications, Michelle brings extensive experience supporting associations and organisations with communications, media, events, lobbying and market research. Michelle has also run her own business, so she understands what it is like to support small and medium enterprises.”

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