Flyers and catalogues outperform TV and radio: Australia Post

Australia Post has good news for printers: consumers still regard print as an outstanding form of marketing.

Two Australia Post experts will share their research with printers at functions in Sydney and Melbourne.

The survey of 9,000 people asked consumers which channel they regarded as the most effective for marketing messages.

Catalogues and flyers ranked ahead of television, print media and radio, according to the Printing Industries Association of Australia (PIAA).

"This is a good news report for our industry and a great opportunity to push the message to clients that print should be an integral part of any multi-channel communication plan," said chief executive Bill Healey.

The PIAA-Media Super events will be held in Sydney on 29 November at 10am and Melbourne on 4 December at 11am.

Registration is free, but places are limited. RSVP at support@gasaa.asn.au

[Related: People demand print not emails]

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