Tasmanian print company, Foot & Playsted expects to increase efficiency and sales by 20 per cent after installing a new Ricoh ProC7100 digital press. Speaking with Australian Printer, Foot & Playsted operations manager, Ross Martin, who has been in that role for more than a decade, says the shrinking Tasmanian print market forced the company to stay ahead of its competitors and invest in a new printer.

Ross Martin, operations manager, Foot & Playsted

Martin says, “We invested in the Ricoh ProC7100 digital press as a step forward to increase efficiency, quality and have a point of difference to our competitors. “The new digital printer will also increase output speed and cut out processes, for example with its inline booklet maker.” He says the other reason for Foot & Playsted to make a large investment in the Ricoh ProC7100 was to increase its capabilities to ensure the company remains viable. Martin says, “The general print market is in decline as we know it, so to remain viable and on top of our game we made the investment. “With this new machine we are hoping to increase our digital output by 10 to 20 per cent in the next 12 months.” The company, established in 1926, also has six-colour and five-colour Komori offset presses. Martin says the Ricoh ProC7100 will also take some of the work from the offset presses. “The new machine will give us the flexibility to transfer more offset work on it as the Ricoh produces high quality work fast,” he says. The company has a range of foilers, bindery and other finishing equipment. It produces business cards, stationary, magazines, annual reports, packaging and various other products.

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