Franklin Web planning national campaign to promote augmented reality

Blippar was developed in the UK, and allows users to download an app to their iPhone or Android and scan printed images to access exclusive content.

The technology is aimed at anything from out-of-home billboards to newspapers and magazines to Franklin’s specialty, catalogues.

Franklin already has five Blippar campaign on the go for clients, including a catalogue for Camera House.

[Related: Taylor named in 2012 ProPrint Power 50]

Phil Taylor, chief executive of Franklin, told ProPrint he had spent a year researching QR code-style technology before deciding to sign up with Blippar.

He is now looking to launch a national campaign to get widespread awareness of Blippar technology, including discussions with the major newspaper publishers.

Adding Blippar functionality starts from $5,000, ranging up to tens of thousands for highly complex, sophisticated campaigns.

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2 thoughts on “Franklin Web planning national campaign to promote augmented reality

  1. Just a correction: Franklin is not the exclusive agent for ‘augmented reality software’. Augmented Reality software is available to everyone. In fact, Blippar isn’t software, its a proprietary app: a branded interface for Vuforia software.

    Vuforia is free from its creator, Qulacomm, at: http://www.qualcomm.com/solutions/augmented-reality

    Just download the SDK, grab a developer, and you can be doing everything Blippar does in no time:)
    In fact download LAYAR Creator and you can start turning your print into Augmented Reality TODAY!

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