The Australasian Catalogue Association (ACA) hosted its 26th Annual ACA Awards on Friday night, with Franklin Web and PMP taking home major awards.
With a record attendance of 734, the ACA says it was a successful evening celebrating print as a strong marketing platform in Australia. Actress and broadcaster Libbi Gorr kept attendees at the Melbourne Convention and Exhibition Centre entertained.
Franklin Web and PMP Limited stood out on the night with their catalogue productions taking home major awards.
Franklin Web printed BCF’s ‘Camp Couture – The BCFing Winter Fashion Collection’ catalogue that took home the Judge’s Choice award and Catalogue Retailer of the Year – over 3.5 million Award and PMP Limited printed both David Jones – ‘AW17 Brand Book Two’ and Myer’s ‘Remember When’ catalogue.
PMP and Franklin Web did not take all the accolades for print. Winners included Printgraphics for the Nali catalogue ‘New Australian Design Catalogue’ in the Home category for ‘Furniture, Bedding and Manchester’; Finsbury Green for Officeworks’ ‘Little ones now have a bigger and better range to learn with’ in the B2C category ‘Office Supplies’; and Rawson Print Co for Defence Housing Australia’s ‘Arkadia’ in the B2C category ‘Real Estate and Property’.
A commendable effort was devoted to creating these outstanding printed pieces, and the printers played a pivotal role in producing the quality content demonstrated in these categories.
Phil Taylor, CEO, Franklin Web, says, “We love the ACA Awards and enjoy being part this event filled with our customers and industry colleagues. These awards are a testament to the strength and adaptability of the print industry.”
Kellie Northwood, CEO, ACA, notes, “The ACA awards night showcases the best our industry has to offer, together in one room – creative agencies, retailers, printers and distributors – we all recognise we are really working in one industry. We celebrate new talent and industry leader’s creative work, major retailers and new retailers to the sector across Australia and New Zealand.”
“These awards are part of our strategic plan to remain committed to working with our partners, Retailers and Agencies, to continue delivering powerful, agile and responsive print marketing campaigns that form a solid foundation to the overall campaigns being executed.”
Kevin Slaven, deputy chairman, CEO, Digital and Distribution, PMP Limited, says, “New approaches are being implemented such as embracing digital technologies to work alongside print. Brands are turning towards personalising their content, introducing customised pagination and targeted circulation to build membership, retain loyalty and increase the Path to Purchase journey among consumers. This is a new era of campaigning and we are all learning the important role print will play in the mix.”
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