Rojahn said she was excited by her new role and expected to be kept busy fulfilling the many goals she had been set – principally helping Fujifilm "stay ahead of the game".

"You need to get to know your product and know your competition very well," she said.

"I need to keep ahead of what's going on in the industry in terms of products and pricing."

Rojahn has 18 years' industry experience and was previously Mutoh Australia's national sales manager and, before that, customer sales manager for Roland DG.

She said she was attracted to the Fujifilm role because she wanted to get into the product side of the industry and work for a larger company.

Rojahn's remit will include choosing the product range, overseeing the training of sales reps, and ensuring they could supply and service their customers.

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