Geoff Loftus to spearhead EFI’s customer advocacy and service

Electronics for Imaging (EFI) has named Geoff Loftus as its new vice-president of global inkjet service, spearheading the company’s customer advocacy and service offerings.

According to the company, the move follows a recent strategic initiative it has embarked on to enhance its commitment to customer satisfaction by strengthening global service offerings.

It is one of the key aspects of transformation at EFI under new CEO Jeff Jacobson following the 2019 acquisition of the company by an affiliate of private equity firm Siris Capital LLC.

In addition to on-site service, parts support and in-person training programs, the initiative includes increased development for the company’s emerging service solutions – including AI for predictive analytics, remote diagnostics and cloud-based technologies – to help drive greater customer satisfaction with high quality, uptime and productivity.

As a long-time print industry service executive, the company said Loftus will help drive this initiative for the company’s global inkjet operations.

Based in its Manchester Display Graphics facility, EFI said Loftus brings to the company a wealth of experience helping print service providers get the most from their technology investments.

A mechanical engineer by training, Loftus spent 15 years with German offset press giant Heidelberg in engineering and service executive leadership roles.

From 2006 to 2016, he served as vice-president of worldwide service, chief quality officer and chief operating officer for digital offset press and printing plate company Presstek.

Most recently, Loftus was head of operations for power electronic systems manufacturer Semikron Inc.

EFI chief operating officer Marc Olin said Loftus is one of the very few in the print industry with the level of experience and expertise needed to take EFI to the next level as a valued and trusted technology provider.

“Geoff is the ideal leader to establish a stronger customer success mentality within our expansive worldwide service operations. He will be essential in helping EFI’s customers extend their competitive advantage in the industry’s transformation from analog to digital printing,” Olin said.

“Loftus is leading the development and execution of global services strategy, partnering with the teams across EFI’s inkjet business lines. Key to the effort are new initiatives to strengthen and optimise inkjet customer support offerings that EFI’s dedicated inkjet service teams deliver worldwide.”

Loftus said, “Throughout my career in the imaging industry, I have admired EFI’s progress and innovation in driving digital print and I am excited to help serve as a customer champion by aligning our global service teams to continue growing the superior support offerings that help our customers be more efficient, more productive and more profitable.”

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