Grand prix work has printers thrilled to tell their kids ‘I printed that’

Abacus Graphics produced the graphics for a helmet-shaped information booth for the third consecutive year, said director Cam Orwin.

The 4.5-metre high booth has been travelling from site to site to promote the event, he said.

The five-staff firm also wrapped the visitor centre in Federation Square, fitted out the Australian Grand Prix corporate office and created a grand prix display for the Crown Casino, he added.

Orwin said it was exciting to work for such a famous event.

"When you're driving around or you see it on TV, you say to your kids, 'I did that'," he told ProPrint.

"You don't often get to deal with such a blue-chip company. It's great fun as well. You get to go out on site, see the ins and outs of what happens outside of race day, and get a feel for what goes on behind the scenes. The normal punter rolls up on the day and doesn't understand how much work goes into it."

Direct Digital Group has also cashed in on the big race by printing booklets and posters for VIP and sponsor functions, said owner Mark Lynch.

The 17-staff firm used a Xerox Color 1000 and Xerox DocuColor 8000 for the high-profile work, he said.

Direct Digital has also printed internal documents for the Australian Grand Prix corporate office for about a decade, he added.

Bambra Press said it produced grand prix brochures and invitations with an HP Indigo 7600, HP Indigo 5500 and 12-colour Heidelberg Speedmaster XL 75.

[Facebook: Grand prix printing photos]

Ability Press printed 15,000 letterheads, 2,500 posters and 1,500 12pp brochures on a five-colour Heidelberg Speedmaster SM 74 and six-colour Heidelberg Speedmaster CD 102.

Eastern Press printed full-colour letterheads, flyers and presentation folders on a Heidelberg Speedmaster SM 52 Anicolor and Heidelberg Speedmaster XL 75.

A Sydney firm has also benefited from Melbourne's big event: Selby's printed promotional banners and street flags that have been flying around the city, said managing director Marc Selby.

The 60-staff operation has been doing grand prix work since 1997, he told ProPrint.

Meanwhile, Stadium Signs has done private grand prix-related work for Renault, which has been a client since 2011.

That includes a 14-metre high marquee that will sit on the main thoroughfare, said director Pamela Hammond.

Stadium Signs also spent three days stripping and then wrapping a promotional racing car that was shipped in from France, she said.

"A normal car we'd normally get done in a couple of days, sometimes even a day if it's not too bad. But when they've got so many curves and finicky bits they take a long time because they all have to be carefully wrapped."

Hammond said the six-staff large-format specialist found it thrilling to work for such a prestigious client.

"What it means is that we're really 24/7 for them. We're active partners with their marketing department and we have to respond immediately to every request," she told ProPrint.

"We're the only company they're directly working with on their events. We might get a call at 8pm saying, 'tomorrow morning you're getting four vehicles coming in your door', and we have to do it. It's part of our customer service."

[Related: More news about sport in print]

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