The HP Indigo Digital Press range at Currie Group was featured in the Digital Printing & Finishing Technology Focus in the October issue of ProPrint, to read the full story click here.

In the new normal after the outbreak of the pandemic, we see there is a trend for merger or crossover segment opportunity between market and customers,” notes Anthony Jackson, Currie Group’s National Sales Manager, Commercial HP Indigo.

“Print service providers are looking for new opportunities to grow their business through cross segments. Under these kinds of market changes, we strongly believe that HP Indigo is the best technology to fulfil these cross segments. HP Indigo is the one digital solution provider which has a comprehensive portfolio to cover commercial, photo, label, packaging, folding cartons, security, publishing, direct mail, and so on.

“Beyond this comprehensive portfolio, we have the right talent with successful business experience and expertise in each segment which makes us the market leader.”

New HP Indigo portfolio

HP Indigo has officially released all its new HP Indigo portfolio including commercial digital presses, plus digital presses for labels and packaging. These are the HP Indigo 7K Digital Press in A3 format and HP Indigo 15K/15K HD/100K in B2 format.

Says Jackson, “HP Indigo was the first to launch all its new products in the COVID-19 era, and we continue to deliver a proven track record built on innovation and partnership.”

Jackson points to the features and advantages in the new portfolio.

The HP Indigo 7K presses feature special ink and a broader range of substrates, built into a premium quality, robust press to help commercial print businesses maximise productivity and save cost.

And he says HP Indigo 15K/15HD presses offer a broad range of applications within the core HP Indigo brand value of uncompromised offset-matching print quality and high productivity.

The press offers a variety of print quality modes.

It features FM screening for the sharpest, smoothest prints possible, eliminating moiré effects for detailed images or photos, halftone text and more. It offers superior capabilities for small solid text and fine lines, and achieves optimal colour across HP Indigo presses, sites, and between HP Indigo and offset.

“Also, most of these new technologies and features are available for previous models and are field-upgradable through value packs,” notes Jackson.

“This kind of upgradability and compatibility is one of the key benefits of HP Indigo to ensure longevity of our customers’ investment which allow them to continue to expand their business growth with new applications.”

Meanwhile, the new HP Indigo 100K Digital Press is the world’s most productive B2 digital solution, with true digital non-stop print capabilities, at 6,000 sheets per hour, says Jackson.

It produces innovative jobs back-to-back, with true non-stop digital print capabilities. The 100K provides high reliability and predictability, which are expected from a press that is targeted to the highest production volumes.

“It achieves true non-stop digital print through advanced automation, enabling continuous feeding, continuous stacking, and continuous colour calibration without interrupting production. And it offers immediate switchover between jobs with different media types, and multiple input and output media sources.”

Jackson notes that offset volumes have been declining for years, while digital has been growing.

“This is driven by ongoing trends in the commercial printing market such as increasing demand for personalised and targeted products, online ordering becoming a standard, commoditisation of commercial print products, sustainability and local production, and supply-chain transition to more agile and efficient procedures.

“These trends have also increased the share of short and medium runs of the overall print volume. But analysis still shows that with many PSPs, most short and medium runs are still printed on offset. So, HP Indigo solutions have always been developed with offset-to-digital transition in mind. In terms of these trends, an important requirement is a hybrid and compatible digital/analogue printing environment.”

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