A printer from the Illawarra has become one of the most unlikely of TikTok stars with its production videos building a cult following of users looking for ‘oddly satisfying’ videos.
The videos feature aspects of printing and production including paper being printed, cut, folded, pressed, and transformed.
The printer has amassed over 140,000 likes on the social media platform and its videos have received over 20 million views combined.
Owners of Illawarra Print and Signage, Kylie and Simon Morrisey said they started the account to bring attention to the business after struggling during the NSW COVID-19 lockdowns and the restrictions that lead to not being able to do face to face sales.
“A lot of people don’t know what is involved in the production of their printed materials and since we do 90 per cent of our work in house, I thought we could make some good content,” Kylie said.
“We’re printers – so when we started the page we had no experience making videos or social media content but had to learn fast with lockdowns limiting our traditional marketing and events.
“People particularly love videos of large quantities of paper being cut, machines being fixed or intricate folding designs taking place right before their eyes.”
Despite their success online, the team say they don’t see social media replacing print advertising any time soon.
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