PIWG chairman Scott Telfer, who is managing director of Southern Colour NSW, said that it is more important than ever to take advantage of initiatives such as Enterprise Connect.

This federal government program offers free business reviews to small- and medium-sized enterprises to help them become more competitive.

Enterprise Connect has been accessed by around 60 Australian printers: a figure that Telfer said was too low.

He said part of the problem was that printers didn’t keep an eye out for such initiatives, adding that groups such as PIWG, PIAA and GASAA were also to blame for not promoting them enough.

Enterprise Connect representative Lisa Colley was on hand at last month’s PIWG meeting to discuss the program.

She said printers could greatly benefit from having their businesses reviewed by independent, industry-experienced consultants.

“A lot of companies don’t take the time to step back from their business and have a look at it from an objective point of view,” she said.

She believed some printers were hesitant to use Enterprise Connect because of an unfounded fear that sensitive information would leak.

Many printers were under the false impression that the business reviews cost money or were very time-consuming, she added.

Colley said Enterprise Connect could help printers cope as the industry underwent a period of transition.

GASAA is running a series of seminars in February and March to show printers how they can tap into Enterprise Connect.

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