Insane spends $1.8m on Durst

Insane Signs and Print is buying a pair of wide format Durst printers in a massive $1.8m investment, with the aim of doubling the company’s turnover in two years.

Rodney James, managing director, Insane Signs and Print says this purchase is part of its growth plans. He says, “We have spent a long time evaluating different printers and were most impressed by the visit to the Durst factory and the extensive testing.

“When I first went to the Durst factory and R&D facility it seemed like it was something from a James Bond movie – I was like a kid in a candy store. Nothing was too much trouble, and I have been amazed by what I have seen, the Durst technology has completely blown me away.

“In all truth, when I was first introduced to Durst I felt there was no way I was going to be able to afford these printers, to me they are the Rolls-Royce of the trade. But we are shooting for the stars, and with Durst’s newer and more efficient machinery I believe I am going to save over the long term, plus I have the utmost confidence that we will be backed by a fabulous sales, service and support team.”

James says, “As one example, in the past our turnaround time could have been as much as three weeks for jobs over 30,000sqm, so we had to turn down work when customers required large print jobs in eight days or less. Now we will be able to dramatically decrease our turnaround times and ship even large quantities in five days, and, in many cases, within 24 – 36 hours, and for some jobs possibly even offer same-day service.”

The two Durst Rho 512R Plus roll-to-roll systems are due to be installed in the next few months. The Durst Rho 512R Plus is a wide 5m UV roll-to-roll printer that prints at 400m² per hour. Using flexible inks, it is ideal for many different markets including the fast-growing fabric graphic market, and other display items such as 5m wide vinyl banners and mesh for facade cladding. A further enhancement is the Durst Quadro Array Greyscale Printhead with 2048 nozzles per colour, which achieves optimum print quality with high productivity.

Matt Ashman, Australian account manager, Durst says, “This technology will really raise the bar for Insane Signs and Print, which is set to grow its business substantially in the next few years thanks to this new Durst technology, which will open up all kind of new business possibilities.”

Insane Signs and Print is primarily a trade printer offering end-to-end solutions. Based in Newcastle, it serves major brand owners throughout Australia and New Zealand.

The company is currently producing all types of grand format printing, flatbed and general signage work, sending out around three kilometres of fencing fabric, both mesh and shade cloth, across Australia and New Zealand.

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