Dynamic Direct signed a merger agreement in late December with the Melbourne arm of multi-state operation iGroup Australia following several years of discussions.
The two businesses said they had many common clients who would benefit from an expanded product range and a more efficient delivery of services.
Paul Tannous, managing director of iGroup, said his firm would bring "forward-thinking digital, web and telemarketing initiatives" to the deal.
He added that Dynamic Direct offered iGroup increased capacity, a strong Melbourne presence and essential mail capacity.
[Related: DMM merger creates $30 million giant]
"The synergies between the two businesses made it a perfect merger opportunity," he told ProPrint.
A name has not yet been chosen for the new company, which will operate out of Dynamic Direct's purpose-built facility in Dingley Village.
Tannous said there would be no layoffs. The company will have about 80 staff – 50 from Dynamic Direct and 30 from iGroup.
Tannous wouldn't disclose the new entity's turnover. He was also reluctant to disclose the company's "big plans" for the future, but said it would include new products, the first of which would probably launch in March or April.
The Sydney and Brisbane sites of iGroup are not part of the merger and will continue to operate separately.
[Related: More M&A news]
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