Melbourne’s Prima Printing has purchased a Kornit Atlas digital textile printer through Kornit Digital and A/NZ partner, Kissel + Wolf Australia, as it transitions towards sustainable, industrial-scale digital direct-to-garment (DTG) production on demand.

The print business, which services customers in Australia, New Zealand, Singapore, South Korea and Japan, is also implementing Kornit’s Custom Gateway workflow software solution to realise end-to-end process efficiency, visibility and control benefits.

Kornit Digital textile printing equipment’s exclusive A/NZ sales, service and support partner, Kissel + Wolf Australia, was involved in the sale and will be installing the unit at Prima Printing in the coming weeks.

Kissel + Wolf Australia sales and business development director Jon Field said, “We are always delighted when an international company such as Prima Printing, with best in class systems, service fulfilment and quality, selects Kornit technology backed by Kissel + Wolf Australia. 

“We relish the challenge of supporting companies like Prima Printing grow their market share by offering their customers and global brands unsurpassed DTG quality, productivity and value for money.”

The Kornit Atlas is Kornit Digital’s next-generation direct-to-garment printing platform, providing garment decorators and screen printers a unique tool for mastering current and future challenges of the textile supply chain.

Prima Printing manufactures over 450 different products encompassing dye sublimation, wall art, home décor, photobooks, cards, calendars, and photographs. It was formed in July 2016 as part of the expansion of District Photo and Harrier companies into Asia Pacific, servicing Australia, New Zealand, Singapore, South Korea, and Japan.

​In 2017, the business expanded from its original premise into a custom designed facility in Noble Park North, Melbourne. 

​Its facility is now one of the single, largest manufacturers of consumer imaging products in Australia and New Zealand.

​The business also aims to fulfil global brands’ production needs via its white label service offering, with a strategy of adopting innovative technologies, automating key operations, and leveraging data to optimise labour, inventory, systems, tasks, and departments, from order to shipment.

According to the company, the addition of the Kornit Atlas enables Prima to grow its market share by offering global brands value, quality, and consistency. Prima intends to use this technology to print t-shirts, hoodies, sweatshirts, children’s and infants’ apparel, workwear, aprons, bags, and other pieces.

“Whether it’s customer service, product quality, or process transparency, we are hyper-focused on what helps our clients win,” Prima Printing general manager Amnon Judah said.

“Many of our clients have approached us looking for a DTG partner with the scale and IT capabilities to support their expansion, and Kornit has demonstrated both the production capability and the practical expertise to be the strategic partner we need to accelerate our success, and for our clients to grow.”

Kornit Atlas

The Kornit Atlas is designed to deliver a typical annual production capacity of up to 350,000 impressions. The system is equipped with new recirculating print heads and comes with a newly developed ink, NeoPigment Eco-Rapid.

It is also equipped with a unique printing engine, featuring an enhanced version of Kornit’s HD technology, complemented by a professional RIP (raster image processing) software solution.

Kornit Digital Asia Pacific president, Ilan Elad, said as Prima’s customers demand speed, quality, and reliability, this partnership will empower the business to answer that need, and scale to meet those needs and opportunities head-on.

“As brands, producers, and fulfillers across all regions continue to discover, Kornit Digital provides not merely efficient, eco-friendly production on demand, but an end-to-end platform, from point of sale to shipment of finished goods, for making their businesses more cost-effective, more accountable, more resilient, more versatile, and better prepared for new challenges and disruptions,” he added.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter