Mysteries of print unravelled for Sydney graphic design students

A group of graphic design students from Sydney’s Hornsby TAFE have had the mysteries of print unravelled during an hour-long tour of Clarke Murphy Print which specialises in offset, digital, wide format and point of sale in Sydney’s north.

The objective of the tour, organised by James Cryer of printing industry recruitment company JDA, was to debunk old myths about print and to give the students insight into the printing process so once they are out working in the industry they fully appreciate the possibilities of the printed form and the process their work will go through to become a physical reality.

It’s also about inspiring those starting out in their careers to consider the printing industry as a serious career path with all the depth it offers in terms of creative design, technology adaption and its role in marketing.

Clark Murphy Print chief executive officer Benn Murphy led the group on the tour and started off by showing the group how to make a prepress file print-ready. From there it was off to the offset pressroom and the digital area before a rundown of the bindery, finishing, die cutting, wide format printing and laser cutting.

Clark Murphy Print CEO Benn Murphy on the tour with the TAFE students

“Benn’s approach de-mystified printing and his passion was infectious as the students came away with a much deeper understanding of the exciting world of print,” Cryer said.

“The purpose of the tour was to debunk three myths: that print is dying, that print is boring and that print is only about ink on paper.”

Cryer said he also impressed onto the students that a graphic designer who is well versed in the print world and its processes will be more empowered in their jobs in graphic design.

“I also explained that the broad print industry is really three mega-sectors: commercial, packaging and signage with each offering its own unique career opportunities,” he said.

TAFE teacher Jennifer Young said the tour was very well received and hopes the initiative will continue.

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