Océ Australia is bringing its Pop Up Showroom to Brisbane from July 16-27, the first stop of a planned multi-city tour.
Focusing on the new wide format Océ Colorado 1640, attendees will have the opportunity to run the printer through its paces, requesting specific pieces of print that match their needs.
The organisers say the two-week event is designed to give decision makers, sales teams and production staff the chance to see the company’s UVgel technology in action.
Product and technical specialists will on hand to put the Océ Colorado 1640 through its paces, at a time that suits customers and in a location that is a little out of the ordinary.
Jane Cox, business development manager, Graphic Arts, Océ Australia, says, “We know how hard it is for people to make time in their schedules to investigate new technologies at a corporate head office or showroom, so rather than expect the market to come to us, we’ve decided to bring the showroom and applications to the market in a convenient, interesting and fun way.
“At the Océ Colorado Pop Up Showroom, we’ll be opening early and closing late, taking visitors through the technology and running live demonstrations in a real-life environment. We’re even inviting you to bring your own job files in to be printed live, so you can see how much faster the Colorado can print your jobs and just how much you can save.”
The 64”, roll-to-roll Colorado is the first of the company’s printers to use its new UVgel technology, which Cox says brings together the flexibility, colour and vibrance of solvent with the safety and environmental benefits of legacy technologies.
Cox explains, “We can talk about the Colorado all day and tell you why we believe UVgel is the future of print, but it’s not until you see it in action that you really appreciate the advantages it can offer.
“The Pop Up Showroom gives you the opportunity to produce a range of applications produced on the Colorado, customised to your requests, so you can see for yourself the quality and versatility it offers. We will have our local team on hand to walk you through the process, break down the impact of the technology and crunch the numbers, to see how it can revolutionise your business.”
With staff on hand morning, noon and night and catering organised for each session, Cox says they hope business owners will not only make an appointment to come in and see the technology themselves, but take the opportunity to bring their whole team in for the event.
The location is yet to be revealed by Océ, which says that reservations are essential. Interested printers can email jane.cox@oce.com to reserve a time that suits them.
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