Océ sees sales of renovated presses surge 60%

The figure represents a significant leap from the 3,000 machines sold in 2007, with the company citing the cost advantage afforded by the presses as a reason behind the hike in demand.

Océ revealed the increase after releasing its 2008 Sustainability Report, which outlined the company’s ethical strategy and its objectives.

Ed Hudson, document printing marketing manager at the company, said the increase in interest and demand for such machines can be attributed to two different factors: “They offer a cost advantage and, in a recession, give companies the chance to make an investment without the major commitment that comes with other machines.”

Refurbished Océ machines are often three to five years old and have been fully renovated – they can retail up to 50% cheaper than new machines, according to Hudson.

The machines, which are also guaranteed, have proved popular with businesses and public sector organisations.

The increased emphasis on Océ’s renovated products was bolstered last year with the company launching its Prémia Class label of refurbished machines. The components for such machines are sourced from the manufacturer’s asset recovery plants.

Chief executive Rokus van Iperen (pictured) said: “For 30 years, we have been systematically stepping up our re-use of materials in renovated printers.

“This is only possible due to intelligent product design. In the current market, we see increasing customer acceptance of procuring a printer embarking on a second life.”

Earlier this month, Océ revealed that strong sales of its colour presses helped contribute to a €15.3m (£13.9m) profit for the three months to the end of February, defying market expectations of an €8m loss.

Read the original article at www.printweek.com.

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