The Outdoor Media Association (OMA) has launched a book on out-of-home (OOH) creative pieces, developed in collaboration with its American, European, Canadian international counterparts.
OMA launched Open3 in Australia at a breakfast debate where it looked at whether commercial creativity in Australia had fallen behind the rest of the world.
Curated in conjunction with Mumbrella Bespoke and moderated by Alex Hayes, OMA says the event saw 90 attendees from creative agencies, media agencies and advertisers engage in an open, robust, and entertaining conversation about creativity in Australia and around the world.
Open3 is the third in a series of books on OOH creative developed by the Outdoor Media Association (OMA) in collaboration with the Federation Publicité Exterieur (FEPE) International, Outdoor Advertising Association of America (OAAA), Out-of-Home Marketing Association of Canada (OMAC) and Outsmart UK.
OMA says the Open series was born from the desire to create a forum for applauding and interrogating strong creative design within the OOH industry.
Charmaine Moldrich, CEO, OMA says, “By producing a project such as Open3, it allows our industry to ignite a conversation about creativity, in part due to some fantastic local and international OOH campaigns, but also in the 10 short essays written by a variety of creative heavyweights from across the globe.”
Featuring 74 OOH campaigns from across three continents, OMA says that Open3 showcases how OOH is the perfectly positioned broadcaster, allowing advertisers to create a reaction, to get noticed, to titillate, inspire, infuriate, or shock.
Nancy Fletcher, CEO, OAAA says, “The Open3 book is a hit in the US. We distributed the book to all attendees at this year’s OAAAGeopath National Convention + Expo and the response was positive. Numerous requests for additional copies have been filled, and we have learned members are using the book as a premium gift at client meetings.”
OMA says Open3 is more than a book of images, and features opinions and experiences about advertising and creativity from some of the world’s most formidable advertising industry leaders, including a foreword written by Terry Savage, Chairman, Cannes Lions International Festival of Creativity.
Open3 is now available for download and will be distributed by the OMA as a gift to creative agencies, advertisers and media agencies.
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