Ooh Media 2009 profit rise bucks outdoor’s downward trend

The company reported full-year preliminary sales revenues of $86m for 2009, up 14% from 2008

Earnings before interest, tax, depreciation and amortisation (EBITDA) was up 64% to $14.9m, while net profit after tax rose 43% to $4.9m.

The results are in stark contrast to figures from the Outdoor Media Association, which showed an 11.8% decline in revenues across the outdoor sector last year to $399m.

Ooh Media chief executive Brendon Cook described the figures as a “tremendous result”.

“Not only does it buck the downturn in the media sector – and more specifically the out-of-home media sector – but it highlights the long-term value that our strategy of organic growth and acquisitions are now providing to the business and shareholders,” he said.

The company has forecast a year-on-year sales increase of 20% for the first quarter of 2010.

Cook also predicted further growth in the outdoor sector following the launch of the MOVE (measurement of outdoor, visibility and exposure) audience measurement system last week.

“The delivery of MOVE – a system that will measure the audience of outdoor advertising across the majority of our metropolitan formats – is a huge step forward for the industry and one which should result in the industry gaining a greater share of the advertising market over the next three years,” he said.

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