oOh!media completes rollout of upgraded bus shelters

oOh!media and Strathfield Council have completed their rollout of upgraded bus shelters for the NSW suburb.

oOh!media said the 32 smart, new bus shelters have adopted a design, known as ‘The Liberty’, where shelters are powered by solar panels if possible, with some to also carry digital advertising – a first for the suburb.

Along with the traditional ‘static’ wide format advertising shelters, the company said this will bring in new revenues to the area, as the contract with oOh!media gives a proportion of the money brands pay to appear on the shelters back to the Council.

oOh!media national commercial director Michéle Pirozzi said the company’s continued relationship with Strathfield Council had enabled a great result for the local community.

“Everyone who uses the new shelters will notice the improvement, and our in-house creative team did an exceptional job understanding the Council’s forward-thinking requirements. The shelters now match the local area, and the integration of solar and digital technology provides both sustainability and commercial benefits,” she said.

“We are committed to providing quality infrastructure for the communities we are part of, as well as our advertisers, and continue to invest millions in upgrading bus shelters around the country. This project shows the advantages that working together with local councils for the public good can deliver.”

The upgraded bus shelters will feature gabled roofs, a modern white and grey colour scheme, and improved amenities for residents and commuters that are compliant with regulations for people with disabilities.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter

Leave a comment:

Your email address will not be published. All fields are required

Advertisement

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.
Advertisement