Opera house to host drupa

The mother of all trade shows, drupa 2016, is set to hit the Sydney Opera House for a one-off Australian stop-over briefing on October 7. The first time visit to Australia, co-ordinated by the Printing Industries, is part of a 40 event, five continent tour, and will bring the driving forces behind the world’s biggest print machinery exhibition under the one room.

Werner Dornscheidt, president and CEO of Messe Düsseldorf

PIAA says this is the only opportunity Australian printers will have to hear from Werner Dornscheidt, president and CEO of Messe Düsseldorf, and Markus Heering, managing director of the VDMA Printing and Paper Technology Associations. Joe Kowalewski, PIAA national director communications, technology and creative services, says Lufthansa staff will also be on hand for a short travel presentation to discuss flight and accommodation needs for those intending to attend drupa. Kowalewski says, “This one event will encapsulate the traditional drupa briefing and press conference in one event. “Information on ticketing options as well as a pre-briefing on what the exhibition, being marketed as representing print and cross media, will be offering.” Kowalewski says the exhibition will feature six distinct technology groupings – print, functional printing, packaging production, multichannel, 3D printing and green printing. “Print will feature printers and suppliers, large format printing, digital packaging printing, binding on demand, postpress and prepress, UV/Latex inkjet technologies, printed interior decoration, converting and packaging, screen printing and digital solutions,” he says. “Packaging production will occupy more than 25,000 sqm, bigger than most industry trade fairs, and will include printed electronics, security techniques, ecolution, individualisation, convenience solutions, object hyperlinking, flexibility and sensory marketing. “Functional printing, using luminescent or electrically conductive substances on all kinds of surface, will have a major presence providing new opportunities for printers via multilayer structures, OLED, conductive inks, printed electronics, smart labels, flexible displays and organic printing.” Vivid-Sydney-lights-the-Opera-House__credit-Daniel_Boud-008

He says the growing trend in customisation would be covered by the Multichannel area focussing on what is available today, and what is coming soon with these rapidly developing technologies. Kowalewski says, “This includes mobile content/communication, phygital (integrated and seamless marketing campaigns combining both the physical/real and digital/virtual worlds); dynamic storytelling, single source publishing, IT solutions interfacing, ePaper, database publishing and content management systems. “3D printing will also have a presence along with green printing, which will focus on energy efficiency, ethical consumption, clean tech, ecolution green and social, sustainable innovation, media production and marketing; recycling, certified printing materials and eco-labelling.” The cocktail style briefing will be held in the Utzon Room at Sydney Opera House from 6-8pm on Wednesday, October 7. Attendees must be pre-registered by Thursday, October 1 via this link. drupa will be staged in Düsseldorf, Germany from May 31 to June 10 next year.

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