Out-of-home in rude health as Ooh Media forecasts further growth

The company forecast revenues of between $108m and $110m for the year ending 31 December 2010, up 27% from $86m last year.

It expects EBITDA (earnings before interest, tax, depreciation and amortisation) of $20m-$21m, up 38% from $14.9m last year.

Chief executive Brendon Cook said: the forecast was based on “a strong second-half performance following on from solid half-year results”. The company previously announced revenues of $50.5m for the six months ending 30 June.

“While the results have been helped along by the general increase in advertising expenditure, it is pleasing to see that we continue to grow at faster rates than the out-of-home sector,” Cook said.

“This growth in market share during 2010 is based purely on organic growth and has been achieved across all the geographical markets.”

The Outdoor Media Association announced last month that industry net revenues for the year to September were up 20% from 2009. Ooh Media says it has recorded a 32% increase for the same period, making it the 17th consecutive quarter where the company’s growth outstripped the industry.

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