One of Australia’s largest magazine publishers, Pacific Magazines has positioned itself to expand its digital focus, in a new partnership with Yahoo7. The move signals the publisher’s strategic focus on digital as Australian print magazines face a decline in circulation and readership levels. Under the new arrangement, Pacific Magazines will now fully control the digital ecosystems of its magazine titles, which were previously managed by Yahoo7.

New partnership: Pacific Magazines will take back control of its digital assets

Yahoo7 will still provide native in-stream advertising on all Pacific Magazine digital products. One in four Australian magazines are published by Pacific Magazines, including the two of the three top selling titles New Idea and That’s Life. Pacific Magazines CEO Peter Zavecz comments, “We have come together to evolve our partnership into one that better reflects the changing media landscape, our audiences’ and clients’ expectations and the inherent complementary strengths of Pacific and Yahoo7.” “Our clients will benefit from a single solution across all platforms, whilst the consumer experience will be seamless across publishing, social, video and online. “This will drive our deep expertise in content, brands, and categories whilst completing our multi-platform offering and total audience footprint.” The move comes shortly after Enhanced Media Metrics Australia’s latest print audience report found a readership slump among some of Pacific Magazine’s most popular titles. Pacific’s Better Homes and Garden’s faced a nine per cent drop in readers, Men’s Health also had a nine per cent decrease, and That’s Life faced an 11 per cent drop. Last year, Pacific hinted towards a digital focus when it expanded its digital team from five to 40 people.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter