The magazine will continue to be printed at PMP Print’s Clayton site, with company sources informing ProPrint that no major changes to scheduling or run time are expected as a result of the new look.

According to Pacific, the revamp “includes a new layout, fonts and colour palette,
more food pages, and an increased focus on health, family and home”.

The print promotion campaign – which includes point-of-sale counter-packs, posters and display units – will be supported by television commercials.

“New Idea is a well loved and very established Australian brand,” said New Idea editor-in-chief Kim Wilson. “The new look extends the elements our readers love, but delivers them in a tighter, fresher and more satisfying package.

According to Audit Bureau of Circulation figures for July to September 2009, the weekly magazine had a circulation of 331,074.

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