The incentive – which comes in the form of a tax deduction equivalent to 10 per cent of the cost of an eligible asset – was introduced to encourage capital investment by Australian businesses in light of the global financial crisis.

Alastair Hadley, PacPrint 09 Chairman, says the additional incentive gives business owners another compelling reason to attend the show.

“For anyone thinking of investing in the short to medium term, this new incentive provides real motivation to come to PacPrint well prepared for targeted research and armed for negotiation.

“In this current economic climate, exhibitors will be eager to make sales and savvy buyers will be keen to take advantage of what amounts to an additional 10% discount, simply by making their purchasing decisions before June 30.

“All of this makes PacPrint the most important opportunity decision-makers will have, probably in the next five years.”

PacPrint 09 will take place from May 26 to May 30 at the Melbourne Convention & Exhibition Centre. Registrations are now open at www.pacprint.com.au.

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