Nicola Bisset

Group managing director

Optimus

When was your company's first PacPrint?

Optimus has always been a supporter of PacPrint and first exhibited in 1996.

Can you name any milestone launches at previous PacPrints?

We make our milestone product launches at PacPrint, Drupa and Ipex. As we are continuously innovating to ensure our solutions meet the expectations of the ever-changing print industry, our product launches have been numerous.

Can you name any milestone sales at previous PacPrints?

It is difficult to pinpoint actual sales at any exhibitions as we at Optimus have a very consultative approach, ensuring that we perform due diligence on our prospective customer companies to give the right solutions to those potential customers.

PacPrint or PrintEx – what’s your favourite?

I think both shows have a real value.

How can customers get the most out of PacPrint?

Exhibitions are a very effective use of time in seeing all the latest product offerings under one roof. However the added bonus of PacPrint13's education theme means that there is a real opportunity to learn about a variety of different subjects all under one roof.

How will you entice customers to invest?

By demonstrating that Optimus delivers a tangible return on investment

What will you be showing at PacPrint13?

The award-winning Optimus Dash MIS and Optimus Cloud web-to-print along with Cloud Mobile – the essential mobile tool for sales reps to capture instant buying decisions

Can you give us any other hints about your stand or plans?

We will be showcasing Optimus Cloud Mobile.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter