Tresta Keegan

Managing director

Tharstern Australia

When was your company's first PacPrint?

2005.

Can you name any milestone launches at previous PacPrints?

In 2009, we launched a new generation release of e4print, Tharstern’s integrated e-commerce solution. This has since been superseded by our current version, e4print Pro, which works with an embedded third-party solution for variable data and online proofing, called Chili Publish.

Can you name any milestone sales at previous PacPrints?

No. We always secure customers at a show but that is the result of the evaluation and sales processes that occurs in the months following.

PacPrint or PrintEx – what’s your favourite?

PacPrint. It has a better vibe about it.

How can customers get the most out of PacPrint?

Research what they want to gain from attending; assess who can provide them the answers; make an appointment and keep it.  Then book in follow-up meetings in the weeks following while the information is still fresh.

How will you entice customers to invest?

New deals for Estimate Pro will receive free licensing for Tharstern’s new Primo Live iPad app.

What will you be showing at PacPrint13?

Demos of the latest version of Estimate Pro will take centre stage. Also launching at PacPrint is Tharstern’s iPad app, Primo Live. Using the same intelligent quoting engine of Estimate Pro, sales can create a quote and give the customer a production and price perfect quote instantly and on the spot.

Can you give us any other hints about your stand or plans?

We will be looping video case studies and comments from UK-based customers about the benefits Tharstern and integrated solutions have brought to the business. One example is a company called ESP where the project involves JDF integration with Kodak Prinergy.

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