Not only will Optimus be showing its award-winning Optimus Dash MIS – which includes Dash Sales Generator and Dash Campaign Manager – but also its award winning Cloud web2print and Cloud Mobile. Group managing director Nicola Bisset says that for 30 years, MIS has been seen as a production tool, and it is time that it was also used as a sales tool to help business growth.

Cloud Mobile was designed very much with the Australian market in mind. In fact, the product came about from ideas gained while Optimus was talking to its Australian customers. The solution has been designed for tablet devices. This means the sales team on the road can be fully prepared before visiting a customer, with all key information available, such as job production status, delivery status and quotes outstanding. Beyond that, it allows sales reps to prepare instant quotes and take instant orders – all while sitting in front of the customer. All information is fed directly to Optimus Dash.

Dash Sales Generator and Dash Campaign Manager were designed to ensure that Optimus customers can identify key sales information, such as the most profitable product line and the most profitable customer. This trend analysis helps them prepare marketing campaigns for special offers and the like.

Bisset reports enormous worldwide interest. She says the businesses Optimus is talking to are focusing on getting return on investment from their MIS, as well as looking at ways to increase business.

She adds that Optimus is unique in that it wants to provide the tools to increase sales rather than just concentrating on the traditional role of the MIS.

Optimus, www.optimus2020.com, Stand 3742

<<< Back to Objectif Lune  |  Exhibitor list  |  Next: Paper Handling >>>

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter