Victorian printers have been urged to prove their worth by winning PICA awards.

Awards chairman Trevor Hone said that awards success would give printers "the perfect chance to prove to your clients that you’re more than just talk".

"Not only will winners take home tangible proof they are a leader in the industry but gold medal-winners will also gain automatic entry into the National Print Awards, giving them an exclusive chance to pit their work against the best in the nation," he said.

The awards dinner will be held at the Sofitel Melbourne on Collins on 8 November with medals handed out in 38 categories.

[Related: Adams Print and Geon star at 2012 awards]

"Print is a uniquely effective, tactile and practical media which simply can’t be replicated, and this year we want to set tongues wagging by showcasing the very best and brightest the industry has to offer at PICA Victoria," said Hone.

"Earlier this year, the industry gathered in Melbourne to see the very latest industry advances at PacPrint.

"There, we witnessed not only how print can hold its own across areas from direct mail and digital masterpieces to signage, catalogues and printing, but also how print is keeping pace in a new age with exciting cross-media options.

"There’s no question that print today is as relevant as it has ever been and this is backed by research which proves its effectiveness and popularity, even with the so-called ‘digital natives’."

Entries close on 13 September. Click here for more information.

[LinkedIn: What stops you from entering print awards?]

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