Gielissen, the Dutch company behind the idea, has announced that although elements of the project were on track, there simply hadn’t been sufficient time to obtain enough sponsors to back it.

“Unfortunately, we didn’t succeed in gathering the required funds on time, despite the numerous positive reactions from graphic arts vendors, trade organisations and printers,” explained Gielissen Belgium general manager Ronald Marien.

“We thank all parties that were eager to join our community and will discuss with them the best location and timing for the definite installation of the House of Print.”

Marien said it was possible the project could still come to fruition somewhere in Europe this year or next, and a future Fespa or the Digi:Media show in 2011 have been mooted as potential locations.

The proposed structure would have been a record-breaking edifice that was 32m high, 66m long and 45m wide, constructed using 5,000 printed banners. Gielissen was trying to secure sponsorship to cover costs estimated to be at least £500,000 (A$829,000).

IIR exhibitions director Trevor Crawford added: “It’s disappointing, but the time span was always going to be challenging. It was such an exciting project we thought it had to be worth a try.

“The level of interest was high and hopefully we can plan something for Ipex 2014, which will give us enough time to get everything in place.” 

Read the original article at www.printweek.com.

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