The contract for the Department of Climate Change and Energy Efficiency’s publication ‘What a carbon price means for you’ was distributed nationally through Australia Post in August.
The $2.7m contract ran from 26 June to 31 August.
A representative from the Department of Climate Change told ProPrint that each potential supplier was asked what the best form of production would be, based on both sustainability and price, and PMP won out.
“PMP provided a convincing and credible submission in response to the request for tender,” said the representative.
“Their submission provided options around recommended paper and plastic supply, use of multiple print press locations to meet proposed delivery times and approaches to meet lodgement requirements with Australia Post.”
PMP chief executive Richard Allely told ProPrint that credit should to be given to the industry as a whole for its environmental practice, and this particular job was won due to the company’s production and delivery times.
“The bottom line was that the job had a very short lead time from when the content was available and when it was to be delivered,” he said.
“The only company that can provide such a rapid response nationally is PMP, because we operate in every state and have a strong national footprint.”
According to PMP, the 20pp booklet required heatset inks, which contain soy components, and that the “heatset process through afterburner technology removes any pollutants”.
However, the national press reported on an apparent backlash from the public due to the “wasteful” use of print.
According to the Sun Herald “piles of carbon tax information pamphlets sent to every Australian home were returned to the Gillard government”.
The Department of Climate Change responded by saying the publication, which was delivered to 9.8 million homes was a necessary method of communicating the reform.
“As with any major reform or issue of public concern, the government has a responsibility to provide the Australian community with clear information on climate change and the proposed government policies which will effectively respond to it,” said the spokesperson.
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