Press Print launches B2 Indigo

Press Print launched its HP Indigo 12000 press onto the market, inviting clients to an open house in its new, purpose-built, 1250sqm facility in Port Melbourne.

The company has now doubled its sheetsize productivity, with its B2 Indigo 12000 able to print B2 format. It is the first HP Indigo 12000 to be installed in Australia.

Kevin Stevens, owner and founder of Press Print, which has operated since 2010, says, “We already had the Indigo 7800, so were able to do white-ink printing on an SRA3 size. With our current volume, the larger press size is a big advantage for us. Now we can do a lot more, which puts us in another space.

“The open house was fantastic, with a couple of hundred people attending. We did not expect the response we got, but we are humbled by it.

“We were interested in getting clients here to celebrate the new space, which features custom built areas for the new press.

“A lot of clients never get to see any of the processes involved, so that was another aspect of us. The showed a genuine interest and asked a lot of questions.

“The younger generation only know print as a box delivered, opened, with a finished product. It was a great opportunity for those guys to see how it all gets put together.”

It is the fourth time the company has upgraded its space in seven years, having moved location within Port Melbourne. Stevens says the company has come full-circle, and plans on staying in its current locale.

“There are 20 of us all up, we have just employed an additional three people, and will see how it goes.

“We do not have a sales rep, so as our demand increases we hire more staff. I expect we will get up to 23-24 people.”

Phillip Rennell, director, Sales & Marketing, Currie Group, says, “We are impressed with Press Print’s ability to make use of all the colours available on the HP Indigo 12000, especially combining the use of white ink to make stand-out printed material for their clients. The turnout is a testament to how much their customers benefit from the innovation and attention they get from Press Print – they really demonstrate their commitment to create with heart and craft by hand.”

While Press Print has embraced digital, it also offers traditional finishing for its client base, which Stevens says is mostly advertising agencies, and the Melbourne design community, with a few high-end corporates in the mix.

“We have traditional hot foil stamping, traditional forme cutting on Heidelberg cylinders, and then your typical PUR binding, saddlestitching, wire binding. We also have boutique, hand-sewn binding using Singer sewing machines, edge gilding, and edge painting.

“For customers that appreciate the craft of printing, it is highly appealing for us to offer traditional finishing methods. It is a boutique craft, and a value-add.”

Those attending were able to see three original Heidelberg Platens. Press Print also runs a Mimaki JFX 200-2513 flatbed digital wide-format press, alongside the Mimaki roll-to-roll JV 400-160 LX.

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