Printing Industries Association of Australia (PIAA) chief executive Bill Healey told ProPrint that the Printing Industries Craftsmanship Awards (PICA) were an important vehicle for “promoting excellence in the industry”.
They also proved the successful adjustments many printers had made to the changes occurring within the industry, he added.
Healey said it was important printers moved with the times, which was what the PIAA was doing with its proposed merger with GASAA.
He also said the PIAA was keen reinforce the value of entering a competition considered prestigious by clients.
“You’ve only got to walk into any major company to see they’ve got their PICAs on the walls.”
Last year’s state-by-state awards attracted more than 2,000 entries, according to Healey. About 200 of those have progressed to the 29th National Print Awards to be held in Melbourne on 20 April.
2012 PICAs
25 August: Western Australia
1 September: Queensland
13 October: Tasmania
19 October: South Australia/Northern Territory
2 November: NSW
9 November: Victoria
23 November: ACT
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