Printers fear economic costs of floods and bushfires

Firms in the flooded Queensland towns of Ingham and Yeppoon have remained dry, while there have been no reports of damage to businesses in Victoria's bushfire-hit Gippsland region.

The owner of Ingham Advertising & Signage, Steve Harrison, said his two-person business had "dodged a bullet by about four inches".

"The water is on its way down. It came up 10.5 metres in 12 hours. It's gone down 1.5 metres in 24 hours," he told ProPrint.

"The last flood we got 18 inches of water through, but we had everything lifted and we just had to clean up. This time we don't have to clean up, we'll just have to put everything back."

Significant Signs owner Neale Brown said his firm had also had a narrow escape.

"We had to lift everything up. We didn't do that until yesterday at 2am. No water went through our premises. It came right up to the slab underneath where we work, but didn't go inside."

Print Art owner Martin Bowkill said his one-man shop had emerged unscathed from the heavy rain and 115km an hour winds that lashed Yeppoon.

[Related: GASAA continuity planning forums]

However, he said the flooding that had affected other businesses would hit his bottom line. "There's bound to be a downturn effect, because people will start thinking twice with advertising. If they're down on revenue, it filters back through the whole industry."

Capricorn Printing & Publishing in Yeppoon has so far remained dry, but owner Matthew Ferguson said he couldn't be certain that his firm would dodge the floods.

He also told ProPrint that he expected a drop-off in work from mining clients while the region's flooded mines remained closed.

Meanwhile, Gippsland printers appear to have emerged unscathed from Victoria's bushfire crisis.

Image Direct general manager Jim Radford said his town of Traralgon had avoided the fires, but might still take an economic hit.

"We're yet to see the effect on the economy. The bushfires a couple of years ago hit our economy for six and completely turned the economy in the region on its head."

However, the president of the regional Commercial Printers Association, Peter Ceeney, said the bushfires were unlikely to reduce printers' turnover.

"I don't think it's affected a lot of businesses. The Black Friday fires affected Traralgon economically, because a lot of business owners lost property, and it slowed down growth," he told ProPrint.

"This time around, it's very much a rural area, and farmers aren't great buyers of print, so my gut feeling is no."

[LinkedIn: Does your business have a continuity plan?]

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter

Leave a comment:

Your email address will not be published. All fields are required

Advertisement

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.
Advertisement