Roland DG has launched the VersaUV LEF-200 which it says will enable printers to exploit the rapidly growing personalised products market.

Greg Stone, product and marketing manager, Roland DG, says “With the growing desire for personalisation that reflects individual preferences and lifestyles, the market for on-demand printing onto various articles is expected to expand still further in the future. The LEF-200 is aimed at that new personalisation market.”

Stone continues, “The LEF-20, which it replaces, has been successful and reliable. We are following on from that with added enhancements, alongside Roland DG support and a three-year warranty.”

At 20 inches wide, the LEF-200 prints high-quality full-colour, white, clear and primer inks on three-dimensional items up to 100mm thick, and it features a new on-board primer ink option. It will retail at $30,995.

“With the LEF-200,” Stone says, “you can print rich colour directly onto a wide range of personalised consumer products and promotional items such as smartphone cases, pens, awards, giftware, plates.”

“We also added usability enhancements to the LEF-200 for greater efficiency”, says Stone.

According to Roland the new software powering the printer, Roland VersaWorks Dual, enables users to work with PostScript files, and allows for native processing of PDF files so that transparency effects are processed accurately. In addition, white or clear ink data can be generated in the rip, for use in producing transparent personalised accessories with special effects.

“The primer can also be used with the LEF-300, which is the next model up” Stone adds.

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