Outdoor media still booming

The Australian Out-of-Home advertising industry has recorded its sixth year of consecutive revenue growth, increasing its growth rate to 17 per cent overall increase on net revenue last year compared with the year before, which was itself a record.

Active Display owner bought by WPP

Global advertising giant WPP is buying STW, the new owner of Australia’s biggest point-of-sale outfit Active Display Group.

oOh gets excited with new panels

Excite is oOh Media’s new out-of-home retail screen ‘packed with sensory features’ and 50 of them are being rolled out across Australia as digital outdoor continues to surge.

Outdoor still booming

Out-of-Home (OOH) media has posted another double digit growth, recording a year-on-year net revenue increase of 13.

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