The membership base of The Real Media Collective grew by 18 per cent in 2019 with chairman Kevin Slaven saying this is impressive given how heavily funding decisions are scrutinised in this era.
In addition to increasing membership numbers TRMC has also secured 22 per cent of its revenues in cash reserve for 2020 investment with an 84 per cent increase in funds for print and paper campaigns including VoPP, OUTM and Two Sides.
Slaven says the bump in membership numbers proves the Collective is offering something of value to the industry and that the board remains committed to advancing its work.
“The end of year results are impressive in an era where funding is being continuously scrutinised, to grow membership shows we are offering something of value to the industry,” Slaven said.
“The Board remains committed to advancing the Collective and building stronger programs throughout the FY20 year. The Executive Committee and Board remain focused on deliverables for our industry’s growth and also to engage and promote our channels to our customers – we look forward to another successful year ahead.”
TRMC chief executive officer Kellie Northwood says this year’s Real Media Awards, to be held in Melbourne on August 30, attracted 703 entries and 690 guests are expected to attend the gala.
“When forming the Collective, we knew it was the right strategic approach and the best opportunity for the industry. We knew there would be challenges, however our industry has weathered the storm for many years and is built of solid stuff,” Northwood said.
“The Team, the Board and the Executive have all worked tirelessly over the past twelve months to build the opportunities we have for our members and I cannot thank them enough.
“That said, in so many ways, the work has only just begun and we are now ready with the right foundations to really leverage some opportunities and deliver for the industry.”
Last week TRMC made two significant appointments to its management team with printing industry identity Kelvin Gage joining as general manager – strategy and engagement. Robert Etta has also joined as policy and governance officer and will drive government engagement including lobbying and dealing with Australia Post.
The Real Media Collective was formed in 2018 under a merger from the Australasian Catalogue Association, APIA and TSA Limited.
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